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Shopping in Stratford

Key stage 3 Geography

Enquiry question: How do two shopping centres meet the needs of different groups of people?

Learning objectives

Knowledge and understanding

Westfield Stratford City attracts shoppers from a wide catchment area

Stratford Centre attracts local shoppers. Westfield may affect its future

The two centres meet the needs of different groups of shoppers

Geographical skills

Carry out a questionnaire

Locate and classify shops on a map

Navigate using a map

Empathise with groups of people

Learning outcomes

Most students will be able to:

Carry out a questionnaire with two groups of shoppers

Locate and classify shops on maps of two shopping centres

Navigate using a shopping centre map

Assess how well a shopping centre meets the needs of different people

Consider how peoples’ shopping experience is likely to change in future.

Pre-visit recommendation

Research some background information about Westfield Stratford City. Locate Stratford on a map and plan journeys from places in London and south-east. Think about different groups of people and their shopping needs.

Introduction

Meet at Stratford Station. Introduce the two adjacent shopping centres – Stratford Town Centre and Stratford City. Predict who uses each centre and how it meets their needs. In role, write a shopping list.

Resources

Sheet 1: Shopper character profiles

Fieldwork

Location 1: Stratford Town Centre. Class split into 2/3 groups and rotate the following activities. Carry out questionnaire in pairs with shoppers. Walk through shopping centre to locate and classify shops on map. In role, working in pairs, go shopping to find items on list. Navigate the centre, using map.

Location 2: Westfield Stratford City. Walk through Stratford City to orientate. Again, class split into 2/3 groups to rotate the following activities. Carry out questionnaire in pairs with shoppers outside the perimeter of Stratford City. Locate and classify shops on one level of centre, using Sheet 4. In role, working in pairs, go shopping to find items on list. Navigate the centre, using map.

Resources

Sheet 2: Shopper questionnaire

Sheet 3: Stratford Town Centre map

Sheet 4: Stratford City map (ground level)

Plenary

Share findings from the day. Complete chart to compare the two shopping centres. How do the centres compare? What types of people use each centre? How do they meet the needs of different shoppers? What is the future likely to be for the two shopping centres?

Resources

Sheet 5: Shopping centres compared

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